BODYARMOR

Nothing that makes your sweat glow is natural. So, try the natural sports drink.

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I wrote the copy on the bottle of BODYARMOR's flavor to commemorate their partnership with UFC. Every bottle of BODYARMOR Knockout Punch explains the properties of this superior sports drink with some UFC flair. 

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The brief was to celebrate BODYARMOR's athletes – Francis Ngannou for breaking the world record for punching power, and James Harden during the All Star Weekend – without being able to shoot them and with a $0 budget for production.